Hailey Van Lith has already made waves in the basketball world as one of the most recognizable faces in women’s sports. With her exceptional skills, fierce competitiveness, and unapologetic confidence, she has become an icon for young athletes. Now, just days before the 2025 WNBA Draft, Van Lith is showcasing a different side of her story—debuting as the April 2025 cover star of Sports Illustrated Swimsuit.
Her inclusion in the iconic publication is more than a glamorous photoshoot; it’s a statement—one that challenges conventional ideas about femininity, athleticism, and the evolving role of women in sports media. As the NIL (Name, Image, Likeness) era continues to transform how female athletes present themselves, Van Lith’s SI feature represents a celebration of power, confidence, and self-expression.
A Rising Basketball Star
Van Lith’s rise to basketball stardom has been nothing short of spectacular. Born in Washington state, she quickly established herself as one of the top high school recruits in the country, drawing comparisons to legendary guards with her aggressive playing style and sharp scoring ability.
At Louisville, she became a fan favorite, dazzling audiences with her fearless drives, clutch performances, and relentless work ethic. In 2023, she transferred to TCU, further elevating her status as an elite player. With over 1.2 million Instagram followers, Van Lith is one of the most influential figures in women’s basketball.
Her move to the WNBA has been highly anticipated, and her decision to appear in Sports Illustrated Swimsuit ahead of the draft reflects the bigger picture of what it means to be a modern female athlete—one who is strong, confident, and comfortable owning every part of her identity.
Sports Illustrated Swimsuit: A New Era of Representation
The Sports Illustrated Swimsuit Edition has long been seen as a landmark in fashion, beauty, and self-confidence, but in recent years, it has evolved into a platform for empowerment—one that celebrates women from all backgrounds, industries, and professions.
By featuring athletes alongside models, actresses, and activists, SI Swimsuit acknowledges that strength and beauty can coexist. Van Lith’s shoot, which took place at the Crescent Hotel in Fort Worth, Texas, reflects that balance, showcasing her grace, confidence, and unapologetic self-expression.
A Moment of Self-Discovery
In the SI Swimsuit feature, Van Lith opens up about her journey with self-image and confidence. While she has always been a fierce competitor, she acknowledges that stepping into the world of fashion and modeling required a new kind of mindset.
“I feel sexy, cute, and athletic all at the same time,” Van Lith says, emphasizing how women don’t have to fit into one box. Strength doesn’t mean sacrificing femininity, and confidence can come from embracing every side of yourself.
Breaking Stereotypes About Women in Sports
For decades, female athletes have faced unfair comparisons—either being judged solely on their physical abilities or scrutinized when they choose to embrace style, glamour, or self-expression.
Van Lith’s SI debut is an important moment, proving that women in sports can be multi-dimensional. They can be fierce competitors and fashion icons, and they can build strong brands beyond just their performance on the court.
Athletes Redefining Media Presence
Van Lith isn’t alone in using her platform to challenge norms. Other athletes who have appeared in SI Swimsuit include:
- Serena Williams (a global tennis icon known for her advocacy in women’s sports).
- Paige Spiranac (a golfer who has redefined the way women engage with sports media).
- Megan Rapinoe (an outspoken leader in soccer and gender equality).
- Olivia Dunne (a gymnast thriving in the NIL era as one of the highest-paid collegiate athletes).
Each of these women has taken control of their image, career, and identity, and Van Lith’s debut signals that she, too, is ready to carve her own unique path beyond basketball.
The NIL Era: Athletes as Business Owners
One of the most transformative developments in college sports over the past few years has been the NIL (Name, Image, Likeness) movement, which allows athletes to profit off their personal brand.
Van Lith has been a leading figure in NIL partnerships, securing major deals with brands ranging from sportswear to luxury fashion. The SI Swimsuit feature further expands her brand, positioning her not just as a basketball player, but as a household name.
Why NIL Matters
- Athletes can monetize their image, giving them financial security before turning pro.
- Women in sports gain larger media exposure, leveling the playing field with male athletes.
- Influence extends beyond sports, allowing for business ventures, collaborations, and media opportunities.
Van Lith’s appearance in SI Swimsuit perfectly aligns with the NIL movement—it’s about choosing how she is perceived, rather than letting outdated stereotypes define her.
Looking Ahead: The 2025 WNBA Draft
While her SI debut is making headlines, Van Lith is still focused on her biggest career moment yet—the 2025 WNBA Draft. As one of the most highly anticipated prospects, she’s expected to be an early pick, with teams eager to add her aggressive scoring, competitive edge, and star power.
Her transition from college standout to professional athlete will be an exciting chapter, and her SI Swimsuit feature adds another layer to her evolving identity.
WNBA’s Growth and Media Influence
The WNBA has gained massive momentum, with record-breaking viewership, increased endorsements, and rising salaries. Players like Caitlin Clark, Angel Reese, and Sabrina Ionescu have become media sensations, proving that women’s basketball is reaching new heights.Van Lith’s ability to engage audiences—both on the court and through social media—will likely make her one of the faces of the league.
